Category:Tobacco industry strategy

"

• "Accommodating" smoke-free policies: tobacco industry’s Courtesy of Choice programme in Latin America
• "Government intervention"
• "Reducing" tar levels
• "Start them out young"
• "The base of our business is the high school student"

1

• 1962 Analysis of the Smoking and Health Problem -- A Critical and Objective Appraisal
• 1989 Draft Tobacco Institute Strategy Speech
• 1994 Ellen Merlo speech

8

• 880000 - 920000 Five Year Plan Business Planning & Analysis 880300

A

• A Public Relations Proposal for ACVA Atlantic, Inc.
• Academy Amusement Corporation and "Snow White"
• Accommodation Program
• Action America
• Additional Items for Discussion
• Airport Program
• Alliance of Australian Retailers
• Ananias Baker
• Andorra
• Anti-Tobacco Industry Plan
• ARIA
• ARTIST
• Ask First, It's the Law
• Astroturf
• Attack on the Massachusetts Bay Transportation Authority
• Avoiding “Truth”: Tobacco Industry Promotion of Life Skills Training

B

• B&W Problem Lab. G/W s; Idea
• Beneficial additives
• Bill Phelps
• Boca Raton Action Plan
• Brainstorming documents
• Brainstorming II
• British American Tobacco (BAT) in its own words
• British American Tobacco and tobacco smuggling
• British American Tobacco's Nicotine Review
• Brown & Williamson targets 15 year old smokers in the Philippines
• Building A "Public Constituency"
• Building a Public Constituency
• Business Planning & Analysis 850300

C

• Campaign to Achieve FDA Regulation of Tobacco
• Canadian Tobacco Manufacturers Council
• Carcinogens in cigarettes, 1961
• Center for Environmental Health and Human Toxicology
• Cigarette Market Structure and Brand Leverage Study Management Presentation
• Cigars
• Citizens for Fire Safety
• Coalition to Protect Patients' Rights
• Colorado report re: tax initiative
• Committee for Freedom of Commercial Expression
• Committee for Responsible Solutions
• CONCLUSIONS - Creative/Positioning Strategy
• Confidential Memorandum from Ernest Pepples to Horace Kornegay, February, 1979
• Corporate Affairs Review
• Corporate mobilization of employees
• Countering the 1964 U.S. Surgeon General's Report on Smoking
• Countermeasures against public health activities/programs
• Countermeasures Development Program
• Courtesy of Choice
• CTR Special Projects

D

• Dealing with Anti-Smoker Activists
• Dealing with the Issues Indirectly: Constituencies
• December, 1976 "Memorandum to File" by Hugh Cullman, CEO of Philip Morris, regarding Operation Berkshire
• Denmark
• Dietrich Schmaehl
• Digby Anderson
• Dioxin, DDT and "other scares"
• Divide and conquer
• Donald Ecobichon

D cont.

• Draft Speech for Hamish Maxwell, Marketing Meeting, 000624

E

• EGIL
• Employee morale at Philip Morris
• Environmental Tobacco Smoke
• Environmental Tobacco Smoke World Conference
• Established Brands' Strategic Planning Meeting. Less Educated Smokers

F

• Fact or Fancy
• Fairness Matters to Oregonians
• FDA mobilization options
• FDA regulation of tobacco legislation
• FDA tobacco bill watch
• Feature movie-length Camel ad proposal
• Fire Service Program
• FORCES and the tobacco industry
• Foundation for Lung Cancer
• France
• Fred Panzer
• Free choice vs. Addiction
• Frivolous lawsuit proposal: "Orange juice causes cancer"
• FUBYAS Idea Generation Output

G

• General tobacco industry documents about reframing the debate away from health
• Government Affairs Objectives
• Gray Robertson
• Greenhouse gases and smoking bans
• Greg Graves

H

• Harpers
• Health and Morality -- Tobacco's Counter Campaign
• Health claims/health reassurance
• Helping Youth Decide
• Helping Youth Say No
• Hess v. Philip Morris
• Holland
• Hospital Strategy Plan
• How many times do we have to say "No?"

I

• I'm Afraid We Have Some Serious Problems Facing US in the Next Session of the Connecticut General Assembly
• ICD-9 Project
• Ideas Generated for the 870000 Concept Study
• Illegal pathways to illegal profits. The big cigarette companies and international smuggling
• Indoor Air Pollution Advisory Group
• Indoor Air Quality
• INFOTAB
• INFOTAB ETS Project
• International Committee on Smoking Issues
• International Committee on Smoking Issues Working Party on Social Acceptability of Smoking 770727 - 770729
• Italy

J

• Jeff Seckler
• John Forster
• Joint defense
• Joshua Slavitt

K

• Karen Fernicola
• Keep Smiling No One's Going to Die
• Kirsten Gillibrand
• Kool Isn't Getting the Starters/236

L

• Latin American ETS Consultants Program
• Latin Project
• Legislated smoking bans
• Leslie Thayer
• Letter from Richard Hines to Matt Winokur of Philip Morris Worldwide Regulatory Affairs, 1994.
• Letter writing campaigns
• Liggett & Myers letter writing campaign against proposed airline smoking rules
• Lorillard Sales Position
• Lufthansa Airlines

M

• Mark W. Nelson
• Marketing to powerlessness and social guilt
• Marlboro
• Matt Myers
• McGill ETS Symposium

M cont.

• Media fairness
• Moral Issue on FTC Tar
• Movie memo
• Mychoice.ca

N

• Napkin Deal
• National Empowerment Television
• Need for Biological Research by Philip Morris Research and Development
• New Tobacco Markets Progress Report - July 1992 (Secret)
• Nicotine Augmentation Project
• Nicotine manipulation
• Ninja Program

O

• Operation Apodixis
• Operation Downunder
• Over-eating theory

P

• Palladium cigarette
• Partisan Project
• Patanegra cigarettes
• Paul G. Dietrich
• Penalty-for-purchase legislation
• Personal Responsibility
• Peter G. Sparber
• Peter Witonski
• Philip Morris Corporate Affairs
• Philip Morris Corporate Scientific Affairs
• Philip Morris Czech Report
• Philip Morris Government Affairs
• Philip Morris Great American Smokers Manual
• Philip Morris International Corporate Affairs
• Philip Morris Magazine 890300 - 890400 the Best of America
• Philip Morris on the truth about the economics of smoking bans
• Philip Morris plan to create "pleasure revenge" news
• Philip Morris Privilege and Crime Fraud Committee
• Philip Morris Scientist William Dunn: "Cigarette smoke is a drug"
• Philip Morris strategic rationale for befriending and contributing financially to ethnic and minority groups
• Philip Morris threatened by nicotine replacement products
• Philip Morris trademarks the name "Marley"
• Philip Morris' internal response to 1964 Surgeon General's report on smoking
• Philip Morris' Science Action Plan
• Philip Morris's "grasstops" government relations
• Philip Morris's role in defeating Clinton's health care proposal
• Philip Morris, U.S.A. Proactive Public Relations Plan African-American & Hispanic Market
• Pilferage in Perspective
• Placement of cigarettes in movies "sheer fiction"
• Places Program
• PM USA Government Relations Report, February 17, 1984
• Preemption
• Pro-Active Legislative Targets - 900000
• Pro-active proposal Mississippi Smoking Restriction Local Preemption Objective
• Project Brass
• Project Capricorn
• Project CC
• Project Cerberus
• Project Cosmic
• Project DB
• Project Down Under -- Group Presentation to Senior Management Friday, 870626
• Project Feline
• Project Lighthouse, Philip Morris 1993
• Project Orion
• Project Parnter
• Project Rainbow
• Project Rostock
• Project SPA
• Project Tame
• Project Trout
• Project XA
• Project XG