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Chile

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Chile is a South American country on the Pacific Ocean just south of Peru. The capital is Santiago. [1]

Contents

Public relations

Trade

In October 2008, Chile's trade commission, "ProChile," hired Ogilvy Public Relations Worldwide for a multi-year contract to "position the Chilean country brand in eight countries" and "provide Chile with messaging, media relations, digital communications and digital influence, support and counsel for events, trade shows, partnerships and sponsorships." Ogilvy offices in Chicago, Santiago, London, Beijing, Tokyo, Madrid, Mexico City and Dusseldorf will work on the Chile contract. [2]

Patagonia dam

One of Chile's "last true wildernesses," a forest valley along the Pascua River in Patagonia, is "threatened by a vast hydroelectric project planned by corporations from Chile, Italy, Spain and Canada," reported the San Francisco Chroncile in April 2008. "Known as HidroAysen, the $4 billion project involves the construction of five large dams, some topping 330 feet in height, designed to produce 2,750 megawatts of electricity, equivalent to three midsize nuclear power stations and enough to boost energy-hungry Chile's power supply by 20 percent." [3]

The Chilean government says the project is necessary, especially since Argentina is decreasing natural gas exports. Environmentalists argue that it will harm 14 national parks and natural reserves, and may lead to more "hydroelectric and industrial projects throughout Patagonia." To overcome the opposition, the HidroAysen consortium hired the major U.S. public relations firm Burson-Marsteller. At the PR firm's urging, HidroAysen "funded a celebrity-studded media blitz, printing giveaway items lavishly illustrated with images" of the area, "despite the fact that most of the locations shown would likely be flooded or visually marred by 150-foot pylons and high-tension cables if the dams were built." [3]

History

2005 election

On December 11, 2005, "Chile held presidential and parliamentary elections. As expected by analysts and predicted by pre-election opinion polls, Michelle Bachelet, the Socialist candidate of the Concertacion coalition that has governed the country since the fall of the military dictator Augusto Pinochet in 1990, received a large plurality of the votes, nearly doubling the totals of her two conservative rivals." --PINR

1973 coup

Chile had a long tradition of political stability and civil liberty until 1973, when the elected Marxist government of Salvador Allende was overthrown. General Augusto Pinochet maintained dictatorial rule for 16 years until democracy was restored in 1989. [1]

Articles and resources

Related SourceWatch articles

References

  1. 1.0 1.1 Chile, National Geographic, accessed November 2007.
  2. "Chilean Trade Organization Selects Ogilvy," Holmes Report (sub req'd), October 19, 2008.
  3. 3.0 3.1 Colin Barraclough, "Chile plans to dam Patagonia wilderness," San Francisco Chronicle, April 7, 2008.

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