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Cole & Weber United
From SourceWatch
Cole & Weber United is a WPP Group advertising firm based in Seattle, Washington. It reported $13.6 million and 76 employees in revenue in 2006. [1]
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News product placement
In a story about product placement in news shows, AdAge reported, "advertisers have paid to have radio hosts talk about products on air in the belief that it sounds more enticing and relevant than a stock 30-second commercial" This was directly followed by a quote from Cole & Weber's MJ Keehn: "There are tasteful ways to do it. ... We're not talking about turning Tom Brokaw or Katie Couric into Billy Mays selling OxiClean." [2]
Personnel
From their website: [3]
- Mike Doherty, President
- James Mackenzie, Director of Strategic Planning
- MJ Keehn, Media Director
- Todd Grant, Executive Creative Director
- Richard Jacroux, Chief Financial Officer
Contact information
Cole & Weber United
221 Yale Ave N., Ste 600
Seattle, Washington 98109
Phone: 206-447-9595
Fax: 206-233-0178
Website: http://www.cwunited.com
Articles and resources
Related SourceWatch articles
References
- ↑ "WPP Group: Profile from the 2007 Agency Report," Advertising Age, April 22, 2007.
- ↑ Brian Steinberg, "Pay-for-Play Wends Its Way Into TV News: McD's, Others Get Exposure on Morning Shows as PR Yields to Paid Placements," Advertising Age, July 28, 2008.
- ↑ "Who we are," Cole & Weber website, accessed September 2008.
External resources
External articles
- Aimee Grove, "Cole & Porter lands Nike ACG brand," PR Week, November 20, 2000.
