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From SourceWatch

Cone is a Boston-based PR company, founded in 1980, that offers services in "Brand Marketing, Cause Branding, Corporate Responsibility, Crisis Management and Prevention." The firm says it helps clients "develop a comprehensive business strategy that coincides with the dynamic interplay of products, people and values -- essential for building trusted relationships and stakeholder loyalty." ^[1]

Cone was acquired by the Omnicom Group advertising and communications conglomerate in December 1999. At that time, the firm described its work as "creat[ing] and implement[ing] innovative marketing and communications programs to support enduring relationships between companies and their customers." ^[2]

In March 2009, Cone announced new clients and projects in its "brand marketing and corporate responsibility groups." For Western Union, Cone "developed the Our World, Our Family launch for the company," later expanding into "media relations work for Western Union Payment Services and the launch of Western Union Yes!, the first global brand campaign in the company's 155-year history." Cone also began doing "all the media relations work" for L'Oreal's "cause initiative"; "media relations and influencer engagement work" for the yerba mate beverage company Guayaki; and consulting on tech company EMC's "first fully integrated sustainability report." ^[3]

Contents 1 Clients 2 Personnel 3 Contact information 4 Articles and resources 4.1 Related SourceWatch articles 4.2 References 4.3 External resources 4.4 External articles

Clients

Current or former clients:^{[citation needed]}

• American Heart Association
• Ben & Jerry's
• Deloitte & Toche
• EMC ^[3]
• General Mills
• Guayaki ^[3]
• Jiffy Lube
• Jockey International
• L'Oreal ^[3]
• Nestle Waters North America
• Starbucks
• Timberland
• T-Mobile
• Western Union ^[3]
• Yoplait

Personnel

• Carol Cone - Chief Executive Officer
• Jens Bang - President and Chief Operating Office

Contact information

Cone
855 Boylston St.
Boston, MA 02116
Phone: (617) 227-2111
Fax: (617) 523-3955

Articles and resources

Related SourceWatch articles

• Corporate Social Responsibility
• ITT Corporation

References

1. ↑ "About Cone," Cone website, accessed February 2009.
2. ↑ Press release, "Cone Inc. Acquired by Omnicom Group Inc.; Agency To Retain Identity, Mission, Management, and Culture," Cone via Business Wire, December 1, 1999.
3. ↑ ^{3.0 3.1 3.2 3.3 3.4} "Cone Adds Cause Branding and Corporate Responsibility Clients," The Holmes Report (sub req'd), March 23, 2009.

External resources

External articles

• Cone, "Cone Selected by Starbucks for Corporate Social Responsibility Project Work", Media Release, June 7, 2004.