Defeat the Debt
This article is part of the Center for Media & Democracy's spotlight on front groups and corporate spin.
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Defeat the Debt, and its companion Web site, DefeatTheDebt.com, are projects of serial lobbyist Richard Berman and his Employment Policies Institute. "Defeat the Debt" is a pro-business front group that brought fake homeless people to the streets of Washington, D.C. to highlight the increasing deficit. DTD also ran a $10 million ad campaign showing "Uncle Sam" drowning in debt around the time that Congress was considering financial reform. As with Berman's other front groups, DTD is funded by non-disclosed private donations.
Advertising reaching millions of people
During the 2010 Super Bowl, the group had a 30-second TV ad showing school children pledging allegiance "to America's debt, and to the Chinese government that lends us money." It was run nationally on other networks also. Advertising was also done using full-page ads in national newspapers and with a billboard in Times Square.
Resources and articles
Related SourceWatch articles
- Christina Bellantoni 'Uncle Sam' Actor Is Back -- Pro-Biz Anti-Debt Group Launches New Ad Campaign, Talking Points Memo, April 29, 2010
- Matt Jacob, "An innocent-looking TV ad with a hidden agenda", Citizens for Responsibility and Ethics in Washington, February 11, 2010.
- Amanda Terkel, "The Right-Wing, Pro-Business Advocacy Ad That Went Unnoticed During The Super Bowl", Think Progress, February 8, 2010.