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GolinHarris

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GolinHarris is a subsidiary of the Interpublic Group, the world's largest communications company. GolinHarris employs approximately 550 people operating from 31 offices around the world. [1]

Hispanic marketing

GolinHarris has a Hispanic marketing practice, "Confianza," headed by senior vice president Zandra Zuno. Zuno also leads "the internal and external marketing communications initiatives for the agency," and previously worked for Zimat Consultores, a Mexican PR firm. [2]

Working for Dow

In March 2006 Golin Harris was appointed to run a global campaign to help clean up the poor reputation of Dow Chemical. In an email to O'Dwyers PR Daily, Dow Chemical staffer Terri McNeill wrote that the company wants "stakeholders to better understand how its products, people and actions contribute to human progress."[1] Dow has refused to compensate the victims of the 1984 Bhopal disaster in India, a liability it inherited when it took over Union Carbide.[2]

Managing NGO Activists

On August 23, 2006 G-H issued a press release on its 50th anniversary, emphasizing its "specialty areas" of work. Number one of seven highlighted areas is 'Engage: Activist Issues Management'. According to G-H, "In response to the growing influence of NGOs, GolinHarris has formalized its approach to leverage and deflect the influence of activists on issues ranging from the environment to animal welfare." [3]

Personnel

GolinHarris has approximately 460 staff across 30 offices around the world.

Clients

Contact details

GolinHarris Corporate Headquarters
111 E. Wacker Drive, 11th Floor
Chicago, IL 60601
Phone: 312.729.4000
Web: http://www.golinharris.com/

References

  1. "Experience. GolinHarris", accessed May 2007.
  2. "Zuno to Lead Hispanic Practice at GolinHarris," Holmes Report (sub req'd), September 2, 2008.

External links

Company Materials

General Articles

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