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HOTSOUP.com

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HOTSOUP.com, was a website that debuted in October 2006 with the aim "to spark debate over hot-button topics of the day in the worlds of politics, business, and culture," its founders stated in a July 11, 2006, announcement. [1]. Despite a launch with great fanfare and "a-list" of supporters and editors (including Associated Press chief political writer Ron Fournier), HotSoup failed to generate any interest from advertisers or any substantial traffic, and was shut down after a less than a year, joining the ranks of numerous other failed political web sites voter.com speakout.com.

The name—HOTSOUP—was "chosen to evoke a tasteful mixing of ingredients," Howard Kurtz wrote in the July 12, 2006, Washington Post.

HOTSOUP.com was "the brainchild of some of the best-known practitioners of partisan politics in Washington, including Matthew Dowd, chief strategist for the Bush-Cheney campaign in 2004, and Joe Lockhart, former White House press secretary under President [Bill] Clinton and a senior adviser to Democratic Sen. John Kerry's 2004 presidential campaign," the Associated Press's Jim Kuhnhenn wrote July 11, 2006. Former Associated Press chief political writer Ron Fournier served as editor in chief.

Fournier returned to the AP in March 2007[2], and the website shut down shortly thereafter. Fournier was recently named as the new Editor & Chief of National Journal

Overview

HOTSOUP.com "will be organized in a way similar to MySpace.com, with areas for information and networking so people can connect to one another"; "will also include discussion boards throughout the web pages"; and "will feature a ranking system to allow users to rate how persuasive, interesting, and relevant they find someone else’s insight or opinion to be." [3]

HOTSOUP's "target audience will be opinion leaders around the country who use the Internet to help make up their minds," Kuhnhenn wrote. "The Web site would connect these local opinion leaders with high-profile newsmakers who influence national opinion. Newsmakers would post essays, respond to reader questions and debate the issues. Participants could rate the arguments, much like readers post book reviews on Amazon.com.

HOTSOUP's "founders estimate there are 30 million such opinion drivers scattered across the country whom friends, neighbors and fellow citizens rely upon for advice," Kuhnhenn wrote.

"Among the controversial topics already slated for discussion will be corporate responsibility, society, and religion." [4]

HOTSOUP "will feature at least five guests each week who will share their opinions on the site, ranging from prominent power brokers and industry leaders to small-businesspeople and local PTA presidents." [5]

HOTSOUP Founders

Eskew, Feldman, Lockhart, and Smith are also partners in the Glover Park Group.

Web Design/Development

  • Bart Barden: led archtecture team for MSN Web Channels
  • John DeTar: co-founded SisterWoman.com
  • Allie Savarino: involved with Internet advertising and community space since 1995 and with SisterWoman.com

Contact Information

Email: info AT hotsoup.com
Website: http://www.hotsoup.com/

Related SourceWatch Resources

External links