Hispania Public Relations

Hispania Public Relations "specializes in designing and implementing effective, long-term, strategic public relations campaigns tailored to clients' overall Hispanic efforts," according to its website. The firm boasts "one of the most comprehensive lists of Hispanic consumer and trade publications, electronic media and Internet sites around." Its two main practice areas are media relations and community relations. [1]

The firm's motto is, "Helping Business Discover Spanish-Speaking America." [2]

Clients

From the firms' website (accessed August 24, 2006) and other sources: [3]

• Unilever
• Kimberly Clark
• Mazola
• General Mills
• Gerber
• Tampico
• Del Monte
• Flor de Cana Rum
• Tequila Patron
• Royal Caribbean
• Trojans
• Univision Network
• National Council of La Raza

Personnel

Agency principals, as of August 2006, are: [4]

• Sergio Lopez-Miro - co-founder and president
• Marta Rosa Pelaez - co-founder and vice-president of media relations
• Rosario Cuellar - vice-president of client services
• Bibi Shifrin - vice-president of event marketing

Contact Information

Hispania Public Relations
8306 Mills Dr. #310
Miami, FL 33183

Phone: 305-271-5680
Fax: 305-273-0663
Website: http://www.hispaniapublicrelations.com/

External links

• Michael Bush, "General Mills efforts eye multicultural audiences," PR Week (sub req'd), August 22, 2006.