Tobacco industry involvement in Holland
A Philip Morris matrix/chart lists "to-do" type tasks for the company to address secondhand smoke issues in Europe. Tasks listed include "Restore Smoker Confidence," "Reverse Health Perception," "Establish/Maintain/Exploit Smoker Clubs," "Resist Smoking Restriction" and others. Check boxes are provided for the countries of Austria, Belgium, France, Germany, Holland, Italy, United Kingdom, Switzerland, Saudi Arabia, Kuwait GCC [Gulf Council Countries], Turkey, Finland, Sweden, Norway, and Denmark.
- Philip Morris Overall Plan Matrix Chart/graph. August 9, 1988. Bates No. 2501046475