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Interpublic Group

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Interpublic Group of Companies, Inc. (IPG) is one of the largest advertising and marketing conglomerates in the world (along with Omnicom Group and WPP Group). It has offices in more than 100 countries, realizing worldwide revenue in 2007 of US$6.5 billion. IPG’s five main clients (Coca-Cola, General Motors Corporation, Johnson & Johnson, Nestle and Unilever), contributed roughly 14% of their revenue in 2001, representing $941 million of spending. The largest client spent a massive $457m purchasing services from IPG. Twenty of IPG’s clients accounted for about 25% of their revenue (Interpublic, 2001, p. 22).

Some subsidiaries are McCann Worldgroup, DraftFCB, Lowe & Partners, Campbell-Ewald, Deutsch, and Hill, Holliday. "Interpublic also offers direct marketing, media services, and public relations through such agencies as Initiative and Weber Shandwick." [1]

History

The group dates from 1902 when the Alfred W. Erickson agency was founded.
It merged with H.K. McCann - founded 1911 by Harrison King McCann (1880-1962) - in 1930 to form McCann-Erickson. Interpublic Inc. was established in 1960 as a holding company for McCann Erickson and Marschalk & Pratt (acquired by McCann in 1954). The group was rebadged as the Interpublic Group in 1960 and expanded through an aggressive acquisition program prior to going public in 1971.
Interpublic now includes the Lowe Group, Foote Cone & Belding Worldwide (founded by Emerson Foote (1906-1992)), and such US agencies as Bozell, Deutsch, and Temerlin McClain. It offers a range of marketing, media planning and buying, and public relationsservices through its Octagon, DraftWorldwide and Initiative Media subsidiaries. Source [1]

Lobbying

The company spent $60,000 for lobbying in 2007. [2]

Previously used lobby firms:

Subsidiaries

Public Relations

Marketing services

Personnel

With 2007 pay:[3]

Board of Directors

Contact details

1114 Avenue of the Americas
New York, N.Y. 10036
Phone: (212) 704-1200
Fax: (212) 704-1201
Web: http://www.interpublic.com

Resources

Related SourceWatch articles

References

  1. Interpublic Group Profile, Hoovers, accessed June 2008.
  2. Interpublic lobbying expenses, Open Secrets, accessed June 2008.
  3. Management, Interpublic Group, accessed June 2008.
  4. Michael I Roth, Forbes, accessed June 2008.
  5. Frank Mergenthaler, Forbes, accessed June 2008.
  6. Philippe Krakowsky, Forbes, accessed June 2008.
  7. Timothy A Sompolski, Forbes, accessed June 2008.

External articles

External resources