Karsh/Hagan

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Karsh/Hagan is an advertising agency that says it relies on "disruption" to find "new ways to connect brands and consumers." [1]

The firm is an Omnicom Group agency and "part of the TBWA \ global creative community." [2]

News product placement

The firm negotiated a controversial product placement deal for McDonald's. For six months, starting in July 2008, the deal had coffee cups bearing the fast food company's logo appearing on morning news television shows on KVVU-5, a Meredith Corporation-owned Fox station in Las Vegas. The New York Times reported that McDonald's had similar morning news product placement arrangements with Fox owned-and-operated WFLD in Chicago, Tribune Company-owned Fox station KCPQ in Seattle, and Univision 41 in New York City. However, it wasn't clear if Karsh/Hagan had only negotiated the KVVU deal, or all the McDonald's station deals. [3]

Personnel

From their website: [4]

Clients

From various sources: [1][2]

Contact information

Karsh/Hagan
2399 Blake Street, Suite 160
Denver, Colorado 80205-2108

Phone: 303.296.8400
Fax: 303.296.2015

Website: http://www.karsh.com
Blog: http://www.karshconnect.com/

Articles and resources

Related SourceWatch articles

References

  1. 1.0 1.1 "How," Karsh/Hagan website, accessed September 2008.
  2. 2.0 2.1 "Work," Karsh/Hagan website, accessed September 2008.
  3. Stephanie Clifford, "A Product's Place Is on the Set," New York Times, July 22, 2008.
  4. "Bios," Karsh/Hagan website, accessed September 2008.

External resources

External articles