Lester Wunderman "is Chairman and Director of I-Behavior. Mr. Wunderman is Chairman Emeritus and founder of Wunderman, the world's leading global direct marketing advertising agency, founded in 1958 as Wunderman, Ricotta & Kline.
"In 1967 in an address at M.I.T., Mr. Wunderman named and defined "Direct Marketing." Since then he has led the theoretical and practical growth of the industry. Mr. Wunderman was named to the Direct Marketing Association’s Hall of Fame in 1983, and in 1998 he was elected to the Advertising Hall of Fame and was named one of the twenty “Advertising Legends and Leaders” by Adweek Magazine. In 1999 he was named as one of the “Top 100 People in Advertising” by Advertising Age.
"His book, Being Direct, was published by Random House in January 1997. An earlier book, Frontiers of Direct Marketing, was published in 1981, and his speeches and articles have appeared in publications worldwide.
"Mr. Wunderman serves on the Board of Directors of i-dine. He is former Chairman of the Executive Committee of the Center for Direct Marketing of New York University, and he was Founding Chairman of the DMA International Strategic Forum on Direct Marketing. He also served on the Editorial Review Board of the Journal of Direct Marketing of the Medill School of Journalism, Northwestern University, and he was formerly Chairman of the Communications Design Advisory Committee of the Parsons School of Design and a member of its Board of Overseers. Mr. Wunderman has lectured at Columbia University, Fordham University, Boston University, and M.I.T.“ 
- "Biography", Accessed January 2007.