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From SourceWatch

Media control is the act of taking control of the message that the media puts out by taking direct control over the finances of the people who put out the message.

If a news reporter knows that the financial security of their family is dependent on pushing a certain bias, they will do it. And if you have enough reporters and media consultants who are more comfortable with that bias than questioning what they are reporting in an open and investigating way, the bias becomes part of the psyche of the people.

Examples: FOX News