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OgilvyEarth

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"OgilvyEarth is a mash-up of forward thinkers and sustainability marketing experts from around the Ogilvy network across five continents, including our brightest minds in planning, consulting and creative from Ogilvy & Mather, OgilvyOne, Ogilvy Public Relations, OgilvyAction and OgilvyEntertainment." [1]

"OgilvyEarth is a global sustainability practice that helps brands harness the power of sustainability through innovative business thinking, strategic planning and communications. OgilvyEarth works with visionary companies that are looking to make sustainability a growth driver for both their business and the communities they serve. Its clients include: Bimbo Bakeries, CDP, Coca-Cola, Delhaize Group, Domtar, DuPont, The Economist, GSK, J&J, Nabob Coffee, Project Frog, Rainforest Alliance, SAP, SCJ, Siemens, SMaRT, Tetra Pak, Unilever, United Nations, UPS, USGBC, Waste Management, Women For Water and The Water Tank Project. OgilvyEarth is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world’s largest communications services groups. " [2]

In 2010 they released their report From Greenwash to Great. A Practical Guide to Great Green Marketing (without the Greenwash). The advisory board for this project included: Bill Becker , Ian Higgins, Jeunesse Park, Ma Jun , Andrew S. Winston [3]

Contact

Web: http://www.ogilvyearth.com

Resources and articles

Related Sourcewatch

References

  1. OgilvyEarth Network, organizational web page, accessed January 10, 2013.
  2. OgilvyEarth OgilvyEarth to lead a C-Suite session at Sustainable Brands London, organizational web page, accessed January 10, 2013.
  3. OgilvyEarth A Practical Guide to Great Green Marketing (without the Greenwash), organizational web page, accessed January 10, 2013.