Philip Morris Management Corporation

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Philip Morris Management Corporation (PMMC) is the parent company of Philip Morris USA, and provides legal services Philip Morris, Inc. [1]PMMC, with the help of the Burson Marsteller public relations company, made the decision in 2001 to change PM's name to "Altria Group" in an effort to reverse a slump in employee morale and the company's sagging credibility and constant stigmatization caused by its links to tobacco.[2]


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References

  1. Diveley and Mulderig, Philip Morris The Estate of Ira Creekmore, Plaintiffs Pleading. March, 1993. 3 pp. Bates No. 2074842980/2982
  2. No title Report. 39 pp. December 6, 1993. Bates No. 2023437417/7455
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