Spin doctor is a term widely used to refer to public relations professionals.
The origin of the term has been attributed to an October 21, 1984 article in the New York Times headlined "The debate and the spin doctors" which reported: "Tonight at about 9.30, seconds after the Reagan-Mondale debate ends, a bazaar will suddenly materialise in the press room of the Kansas City Municipal Auditorium. A dozen men in good suits and women in silk dresses will circulate smoothly among the reporters, spouting confident opinions. They won't be just press agents trying to impart a favourable spin to a routine press release. They'll be the Spin Doctors . . ." 
- Rodney Tiffen, "Under (spin) doctor's orders", Opinion column, The Age (Melbourne), October 21, 2004.
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