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From SourceWatch

Moving unreferenced (and questionable / promotional) text here. -- Diane Farsetta 11:26, 7 April 2009 (EDT)

According to MoviePlacement.com, product placement has been around since the beginning of television. From Popeye eating spinach to Bugs Bunny eating carrots. Now product placement has become a normal part of our everyday programming. Some placements have reportedly cost over $50 million per film in the most recent releases such as Ford's placement in the James Bond film "Quantum of Solace". "Product Placement makes films more realistic, since there are brands in everyday life. It also gives the producers more of a budget to work with which they can use to improve the films' cast, special effects, and overall quality.", says Anthony Huneycutt, Director of Operations for MoviePlacement.com.