"In my first job, in the founding days of Common Cause, we kept track of our members with perforated cards and activated them via phone trees! Now of course we use sophisticated databases and online tools. But along the way, guess what, as a marketer of both issues and products, I’ve been reminded over and over of two lessons: fundamental principles of human motivation still apply, and the right solution begins with the right question. Hopefully I’ve learned something about marketing causes and issues that you might find valuable. My checkered past includes the Carter White House, building Ted Turner’s first philanthropic organization, doing a ton of consulting for non-profits through Vanguard Communications and Craver, Mathews, Smith & Co., conceiving marketing programs for corporate clients from Time Warner Cable to Maker’s Mark bourbon to Discovery Communications, and running marketing for Environmental Defense." 
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Related Sourcewatch articles
- Tom Belford, theagitator, accessed August 28, 2008.