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WPP

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WPP is "one of the world's leading communications services group, providing national, multi-national and global clients with advertising; media investment management; information & consultancy; public relations & public affairs; branding & identity; healthcare; and specialist communications. WPP's major brands include advertising agencies J. Walter Thompson Company, Ogilvy & Mather Worldwide, Young & Rubicam and Red Cell; the global media investment management companies MindShare, Mediaedge:cia; market research companies Millward Brown, Research International, Kantar Media Research; the direct customer relationship and interactive marketing networks OgilvyOne Worldwide and Wunderman; public relations & public affairs firms Hill and Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller and Cohn & Wolfe." [1]

In October 2005, WPP announced that revenues for the third quarter, including acquisitions, had risen by 24% to £1.3bn [[2]]

Revenue

"WPP Group, parent of international public relations firms Burson-Marsteller, Cohn & Wolfe, Hill & Knowlton and Ogilvy Public Relations Worldwide, reported growth in its public relations operations of close to 14 percent in the first half of 2008, providing further evidence that the public relations sector has been surprisingly resilient despite the troubled global economy," reported the Holmes Report in August 2008. [1]

"Public relations now accounts for 10.8 percent of total group revenue, or £360 million. ... The group attributed PR's strong performance to 'the positive impact on the sector’s growth of fact-based polling techniques and social networking on the web, which demonstrates the increased effectiveness of editorial publicity over paid for publicity.'" [1]

Personnel

Management

Contact information

Website: http://www.wpp.com

Articles and resources

Related SourceWatch articles

References

  1. 1.0 1.1 "WPP Reports PR Revenue and Profit Growth as Ad Growth Slows," Holmes Report (sub req'd), August 25, 2008.

External resources

External articles