Brainstorming documents

From SourceWatch

This article is part of the Tobacco portal on Sourcewatch, sponsored by the American Legacy Foundation. Help expose the truth about the tobacco industry.

Tobacco industry brainstorming documents:

B&W Problem Lab- Brainstorming on new high nicotine, low tar products
B&W Problem Lab. G/W s; Idea- Dealing with marketing dilemmas and predicting future trends in cigarette sales
Brainstorming II-Brainstorms about future for tobacco industry and society's need for mood-affecting drugs
Structured Creativity Group Presentation(BAT - competition with glue sniffing, heroin, hard drugs)
Other Ways To Reach The Target (RJR, 1989 Marketing document)
Additional Items for Discussion (Philip Morris, National Smokers Alliance)
Operation Downunder (Philip Morris, secondhand smoke)
FUBYAS Idea Generation Output (RJR, 1985, "Beer, Clearasil, parents out of town")
Project Down Under -- Group Presentation to Senior Management Friday, 870626(Philip Morris)
Other Ways To Reach The Target (RJR marketing document on how to target Dakota brand towards young people)
Defensive Health Strategy(Philip Morris, 1961, discussing alternative business strategies to use if smoking became linked with disease in the public mind)
RJ Reynolds Problem Laboratory (Brainstorming ways to make smokers feel good about smoking, e.g., rock cocaine filter,"Fish lips filter")
New Products - Brainstorm Session(List, B&W, 1987 - items include timed-release nicotine, geriatric brands, self-lighting cigs, scratch-n-sniff ads, nacho cheese flavor, twisted ends, etc.)
Report Synectics Problem Laboratory April 21, 22, 23 1976 (Lorillard, 1976)
New Product Ideas (Philip Morris, March 1983)(Cigarette w/ butt you can eat, cigarette designed for black smokers)
Beneficial additives (about therapeutic additives like breath freshener, anti-anxiety drugs, cold medication, etc.)
Tobacco company toll-free 800 number questions
Ideas Generated for the 870000 Concept Study (Philip Morris, 1987, ideas for beneficial designs, making packaging more attractive)
Cigarette ideas (Brown & Williamson, 1977 - ideas for new cigarettes to appeal to various market segments, e.g., women, health concerned, etc.)
R. J. Reynolds Tobacco Co. Research & Development Creativity Workshop. September 9, 10, 1992 (Smoker creativity workshop; brainstorming needs in new products, 1992)
Brainstorming Session: Non-burning Pleasure Article, Confidential, Philip Morris, 1983 - aerosol generation & electrical stimulation