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Issues management

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Issues management is a term that was coined in 1976 by W. Howard Chase (commonly referred to as Howard Chase) to describe a PR-oriented process intended to identify emerging issues generated from outside the organization. [1] In 1984 Chase Issue Management: Origins of the Future, which has been described by The Holmes Report as "one of the seminal texts of the emerging discipline of issues management". [2]

Books

References

  1. "Obituary: Chase, Father of Issues Management, Dead at 1993", The Holmes Report, August 25, 2003, p. 10.
  2. "Obituary: Chase, Father of Issues Management, Dead at 1993", The Holmes Report, August 25, 2003, p. 10.
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