KYW-3, CBS (TV Station)
|Fake TV News: A CMD Special Report|
|This article is part of the Center for Media and Democracy's special report, Fake TV News: Widespread and Undisclosed.
Click here to read the report summary.
KYW-3 is a Philadelphia, Pennsylvania-based television station and a part of the CBS network.
Use of Video News Releases and/or Satellite Media Tours
In the 6pm news bulletin on February 22, 2006 the station broadcast an edited and re-voiced version of a video news release (VNR) produced by D S Simon Productions for Bioibérica promoting a nutritional supplement for treating joint pain from osteoarthritis. The television station used the VNR but in a story that was critical of the company's product. 
The station was documented airing a video news release by the Center for Media and Democracy, in its November 2006 report "Still Not the News: Stations Overwhelmingly Fail to Disclose VNRs. 
101 South Independence Mall East
Philadelphia, PA 19106
Phone Switch: 215-238-4700
Newsroom fax: 215-238-4783
- Audio news releases
- Brand Hype
- Branded Entertainment
- Media releases
- Satellite Media Tours
- Radio Media Tours
- Public Service Announcements
- Video news releases: PR for California's Schwarzenegger administration
- Diane Farsetta and Daniel Price, "Fake TV News: Widespread and Undisclosed: A multimedia report on television newsrooms' use of material provided by PR firms on behalf of paying clients", Center for Media and Democracy, April 6, 2006.