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From SourceWatch

Osborn & Barr Communications is an agricultural marketing and public relations agency with offices in St. Louis and Kansas City, Missouri, Des Moines, Iowa (USA), and in Winnipeg, Manitoba, and London, Ontario (Canada). The company's slogan is, "We create belief."

Osborn & Barr was formed in 1988 with Monsanto as its founding client. The agency now represents other agricultural brands such as John Deere, United Soybean Board, the Cattlemen's Beef Board/National Cattlemen's Beef Association and the National Pork Board. " Steve Barr is the CEO. Barr and Joe Osborne, are the founding partners of Osborn & Barr. ^[1]

Osborn & Barr helped form the pro-RBGH, grassroots farmers front group American Farmers for the Advancement and Conservation of Technology (AFACT) in February, 2008. The group was funded in part by Monsanto, manufacturer of RBGH (also known as Posilac). ^[2]

Barr and Osborne had close ties with Monsanto prior to forming the Osborne & Barr marketing agency. Barr was a marketing executive in Monsanto's agricultural division, and Osborne worked for a New York advertising agency and oversaw Monsanto's agricultural advertising.

In 1999, Monsanto turned over nearly all of its agricultural advertising and public relations business to Osborne & Barr, on which, according to the St. Louis Business Journal, the company spends over $30 million per year. The change turned Osborne & Barr into one of the largest agricultural PR firms in the country.^[3]

Contact

Osborne & Barr
St. Louis Office
One North Brentwood
Eighth Floor
St. Louis, MO 63105
Phone: 1-888-235-4332 or 314-726-5511

References

1. ↑ St. Louis-based marketing agency Osborn &Barr Communications is set to tackle a distinct set of agrimarketing issues ... this time, north of the border Agrimarketing.com Northern Exposure, March 2004
2. ↑ Martin, A., New York Times Fighting on a Battlefield the Size of a Milk Label Business section. March 9, 2008
3. ↑ Desloge, Rick. St. Louis Business Journal Osborne & Barr to harvest Monsanto's ag marketing January 15, 1999