Passport to Play
Passport to Play is a school fitness curriculum created by McDonald's to help schoolchildren in the U.S. "achieve the right balance between the energy they consume as food and the energy they burn in physical activity." Launched in 2005, the program was distributed to 31,000 schools and 7 million children in grades 3 through 5.
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Related SourceWatch articles
- McDonald's "Balanced Active Lifestyles", McDonald's website, accessed October 2008.