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Saatchi & Saatchi
Saatchi & Saatchi is a global advertising company which was formed in 1970 and now has offices in 83 countries. [1]
Contents |
ReBranding Israel
"When the word 'Israel' is said outside its borders, we want it to invoke not fighting or soldiers, but a place that is desirable to visit and invest in, a place that preserves democratic ideals while struggling to exist," said Israeli Foreign Minister Tzipi Livni, during a September 2006 meeting with "public relations executives, branding specialists and diplomats" in Tel Aviv. Livni "recently put the image initiative on the government's agenda and will soon develop a budget for the program," according to the Israeli Consulate in New York's media and public affairs consul. "A staffer with the London-based global ad firm Saatchi and Saatchi is already working with the Israelis free of charge on the re-branding effort," the Washington Times reported. [2]
Personnel
- Bob Seelert, Chairman
- Kevin Roberts Worldwide CEO.
- Bob Isherwood, Worldwide Creative Director
Contact details
Resources and articles
Related Sourcewatch
- Maurice Saatchi - cofounder
- Jeremy Sinclair - cofounder
- Adam Crozier
- Charlie Scott
- Tamara Ingram - former chair
- Stephen Colegrave
References
External links
- Anju S. Bawa, "Israel embarks on PR face-lift", The Washington Times, December 5, 2006.
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