Tobacco industry marketing aimed at youth
From SourceWatch
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Enter documents regarding the tobacco industry and youth issues:
- Question. Are Younger Adult Smokers Important? (1985 R.J. Reynolds document about how to successfully market to youth)
- Youth Initiative Proactive Public Relations (1994 RJR strategy document about the threat the youth smoking issue poses to the company)
- Sampling Young Adult Smokers (RJR 1984)
- Smoking-Cigarettes and Advertising (links smoking to other adult initiation rituals like sexual attraction, courtship, keeping late hours, smoking "pot")
- Project Plus/Minus (Imperial Tobacco, 1982)
- Project 16 (Brown & Williamson/Imperial Tobacco, 1977)
- Research planning memorandum on some thoughts about new brands of cigarettes for the youth market(RJR, 1973)
- Memorandum S-1768--Proposed Youth Education Program on Tobacco Use(Tobacco Institute, 1990)
- The Benefits of Cigarettes Exploratory Research (RJR, 1981)
- Other Ways To Reach The Target(RJR, marketing "Dakota" brand to young audience)
- R.J. Reynolds memorandum discussing selection of first brand
- The Decline in the Growth Rate of Marlboro Red (1975 Philip Morris memo)
- Cigarette Market Structure and Brand Leverage Study Management Presentation(Youth marketing, PM International, West Germany, 1985)
- NBER Models of Price Sensitivity by Age/Sex(Youth marketing, RJR, 1982, Diane S. Burrows, "Drying up the supply of new smokers")
- Ritchie
- Why not wait until you're 18 before you decide whether or not you want to smoke? (early Philip Morris "youth smoking prevention ad", circa 1990)
- Pilferage in Perspective(Discusses how retailers can make more money if they allow cigarettes to be stolen)
- A Qualitative Study on Project "G" (Brown & Williamson, 1978)
- William Esty advertising company discusses R.J. Reynolds' share of the "youth market" (March 8, 1973 letter discussing share of 14-20 year old market)
- Brown & Williamson targets 15 year old smokers in the Philippines
- Chesterfield - West Africa Agency Brief (Targeting youth in West Africa)
- B&W Problem Lab. G/W s; Idea(Brainstorming document lists ideas to contact Sesame Street, Gerber, Schwinn, Mattel)
- Studying the Brain Waves of 11 Year Olds
- Nitrous Oxide ad
