WCYB-5, NBC (TV Station)
|Fake TV News: A CMD Special Report|
|This article is part of the Center for Media and Democracy's special report, Fake TV News: Widespread and Undisclosed.
Click here to read the report summary.
WCYB-5 is a Bristol, Virginia television station and an affiliate of the NBC television network.
Use of Video News Releases and/or Satellite Media Tours
In the midday news bulletin on January 4, 2006 the station broadcast an interview from a satellite media tour (SMT) organized by D S Simon Productions for the Texas Instruments, Motorola, Nokia and Swiffer on the highlights of CES. The SMT was part of a PR campaign by Robin Raskin. 
101 Lee Street
Bristol, VA 24201
Phone (Switch): (276) 645-1555
Phone (News): (276) 645-1522
- Audio news releases
- Brand Hype
- Branded Entertainment
- Media releases
- Satellite Media Tours
- Radio Media Tours
- Public Service Announcements
- Video news releases: PR for California's Schwarzenegger administration
- Diane Farsetta and Daniel Price, "Fake TV News: Widespread and Undisclosed: A multimedia report on television newsrooms' use of material provided by PR firms on behalf of paying clients", Center for Media and Democracy, April 6, 2006.