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The domain name for the site was registered in May 2007 by Keith Keeney, from the Altanta, Georgia-based PR firm, The Kellen Company. [1]

On the website, the IFC state that "Mothers have the right to choose the best feeding option for their babies given their particular circumstances. ... Recently, government policies have been introduced in several states that would restrict a mother’s access to information about certain infant feeding options, as well as samples of infant formula. In states, such as New York, Massachusetts and California, there have been efforts to ban commercial infant formula samples and information, such as brochures, posters and educational items in hospitals. A proposed bill in California would have made it a criminal offense to market or distribute free samples of baby formula in hospital maternity units." [2]

Contact Details

The group provides no contact details on its website other an an anonymous email address.



  1. "WHOIS information for:",, accessed July 2007.
  2. "Take Action",, accessed July 2007.
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