Cigarette ideas

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

This 1977 Brown & Williamson document lists gimmicky ideas for new cigarettes and marketing positions for them. "Market positioning" is when marketers try to create an image or identity for a product, brand, or company. "Positioning," in the case of cigarettes, is a fantasy about the product that the company creates in the minds of the target market. Some of the ideas for new cigarette brands proposed in this document are:

• "SIMBA - for blacks, young & exotic menthol"
  
• "VAPORETTES - good for a cold"
  
• "CD - cigarette for a cold with cough drop ingredients in the filter,"
  
• "SILHOUETTE - Diet aid, helps with hunger pangs dulls pangs,"
  
• "LIBS - for women achievers,"
  
• "NAPOLEONS - short with burning retardant,"
  
• "SARGASSO - seaweed filter - with thousands of tiny follicles to trap and absorb tars and nicotine,"
  
• "SIGNAL - tells you when to stop smoking,"
  
• "HOOKAH - Turkish tobacco - rich taste smoke like a sultan,"
  
• STARS and STRIPES - Patriotic, red, white and blue," and
  
• "PURITAN - PURE smoking, health-oriented"
  

The market positioning proposed for many of the brands listed is "Health." Other positionings include "Natural," "Prestige," "Economy," "masculine Virginia Slims," "Modern/futuristic," and "women fastidious."

Title Cigarette Ideas
Date 19770000
Type List
Bates 680075612/5626
Collection Brown & Williamson
Pages 15
URL: http://legacy.library.ucsf.edu/tid/mut00f00