Greenwashing/Australia/Woolworths Tissues Sporting a 'Sustainable Forest Fibre' Logo
In August 2007 the giant supermarket chain Woolworths was revealed to be marketing some of its own tissue and paper products sporting a 'Sustainable Forest Fibre' logo and stating that they were made from "a certified environmentally managed company that is environmentally, socially and economically responsible".  While the products indocated that they were sourced from Indonesia, the only hint as to which company was the supplier were the letters APP on one tissue pack. (APP is the acronym for Asia Pulp and Paper.)
In October 2007 the Sydney Morning Herald reported that while the APP sourced products had returned to store shelves without the bogus symbol the company was "still selling Asia Pulp and Paper products sourced from China that use the bogus symbol." 
Blogs on the issue: http://www.exposewoolworths.blogspot.com/
Other SourceWatch Resources
- Global Greenwashing Examples
- Greenwashing Examples From Europe
- Greenwashing Examples From New Zealand
- Greenwashing Examples From Canada
- Greenwashing Examples From The United States
- Wendy Frew, "Issues with Woolies' green tissues", August 23, 2007.
- Emma Alberici, "Woolworths busted over 'environmental' toilet paper", ABC News, August 23, 2007.
- Emma Alberici, "Woolworths' loo paper claim angers forestry body", ABC News, August 24, 2007.
- Wendy Frew, "Admission tears strips off Woolies' green tissues", Sydney Morning Herald, August 25, 2007.
- Emma Alberici, "Woolworths recalls Select toilet paper and tissues", PM, ABC Radio National, August 27, 2007.
- "Woolworths blows away dodgy tissues", Sydney Morning Herald, August 27, 2007.
- "Woolworths withdraws own brand tissues", Sydney Morning Herald, August 27, 2007.
- Wendy Frew, "Issues for Woolies tissues", Sydney Morning Herald, October 10, 2007.
- "Greens refer Woolies paper products enviro claim to ACCC", Media Release, October 10, 2007.
|This article is a stub. You can help by expanding it.|