Malaysian Palm Oil Council

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The Malaysian Palm Oil Council (MPOC) describes its role as being "charged with spearheading the promotional and marketing activities of Malaysian palm oil in the effort to make it the leading oil in the global oils and fats market." [1] MPOC is a lobby group whose members dominate the global trade in oil produced from palm oil plantations.

Preparing for PR Blitz in the UK

In November 2006 PR Week reported that MPOC is looking to launch a PR blitz in the U.K. to overcome criticism from environmentalists. PR Week reports that MPOC "has approached a number of international PR groups for a brief understood to be worth around £500,000" (US$940,000). [2] (sub req'd). Friends of the Earth (FOE) in the UK has singled the palm oil industry out as "the most significant cause of rainforest loss in Malaysia and Indonesia." [3] According to FOE, the land area dedicated to palm oil plantations has doubled in the last 10 years and the industry "threatens species with extinction, including the orang-utan and the Sumatran tiger."

Contact Details

Malaysian Palm Oil Council
2nd. Floor, Wisma Sawit, Lot 6, SS6, Jalan Perbandaran,
47301 Kelana Jaya, Selangor Darul Ehsan, MALAYSIA.
Tel : 603 - 7806 4097
Fax : 603 - 7806 2272
E-Mail : wbmaster At

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