Nutrition Impact, LLC

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Nutrition Impact, LLC is "a small consulting firm that specializes in helping food & beverage companies develop and communicate aggressive, science-based claims about their products and services."[1] Run by former Kellogg Vice President Victor L. Fugoni III, Nutrition Impact, LLC helps companies market their food products by promising drug-like benefits. Foods that are marketed with health claims are referred to as nutraceuticals or functional foods. Throughout the latter half of the 20th century, the food industry has fought for greater privileges in marketing health claims of foods, whereas the U.S. government has tried to limit such claims unless they have been scientifically proven. For more information on this issue, read Marion Nestle's book Food Politics: How the Food Industry Influences Nutrition and Health (2002, paperback 2003, revised edition 2007).

Contact Information

  • Nutrition Impact, LLC
  • 9725 D Drive North
  • Battle Creek, MI 49014
  • Ph: 269-962-0448
  • Fax: 269-962-0448
  • Email: vic3rd at aol dot com
  • Web:

Resources and Articles

Related SourceWatch Articles


  1. Nutrition Impact, Accessed September 20, 2011.