Philip Morris Management Corporation
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Philip Morris Management Corporation (PMMC) is the parent company of Philip Morris USA, and provides legal services Philip Morris, Inc. PMMC, with the help of the Burson Marsteller public relations company, made the decision in 2001 to change PM's name to "Altria Group" in an effort to reverse a slump in employee morale and the company's sagging credibility and constant stigmatization caused by its links to tobacco.
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