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Pinkwashing is defined by the U.S,-based group, Breast Cancer Action, as "a term used critically of corporate campaigns and practices in which the sponsoring companies position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that may be contributing to rising rates of the disease."[1]

Campaign for Safe Cosmetics [2] has identified leading personal care product companies that market cosmetics and other products to promote their support of Breast Cancer Awareness. Some of these companies, such as Estee Lauder, Avon, and Revlon, continue to make products that contain chemicals linked to cancer.

Annie Leonard talks about pinkwashing in her video, The Story of Cosmetics. [3]

The Skin Deep Database [4] lists thousands of personal care products and their hazard ratings, including chemicals linked to cancer. This database can ascertain if products marketed in the name of breast cancer contain cancer causing chemicals.

Articles and Resources


  1. Breast Cancer Action, "Frequently Asked Questions About Think Before You Pink", Breast Cancer Action website, 2007.
  2. Campaign for Safe Cosmetics Campaign for Safe Cosmetics, Campaign for Safe Cosmetics website.
  3. Story of Cosmetics [1] Story of Stuff website
  4. Skin Deep Database [2]

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External links

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