Project Z

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

This brief, undated document from British American Tobacco, about "Project Z," confirms that selling single cigarettes is a strategy tobacco companies use (in this case, in Central American countries), to keep poverty stricken smokers addicted to nicotine. Selling single cigarettes keeps cigarettes accessible to smokers in poor countries who could not otherwise afford them, even though they pay a premium of approximately 20% more to buy cigarettes this way. The document says single cigarettes help keep poor smokers "within the habit," and strategizes about keeping the prices down on cigarettes sold this way, for example by minimizing packaging costs.

The countries involved are Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama.

Title Project "Z"
Date 00000000 (undated)
Type notes, table
Bates No. 700572673
Collection British American Tobacco
Pages 1

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