Rogers Group

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Rogers Group is a public relations company that does work for clients such as major corporations, government agencies, and non-profit organizations throughout the U.S.

History

The company was founded in 1978.

PR work

  • Product marketing - "stages giant (automotive new model introductions) and not-so-giant (product sampling at retail) events, develops innovative promotions, creates Internet and guerilla marketing campaigns, handles media relations, administers Web sites and manages community outreach efforts"
  • Corporate affairs - "Companies (and management) are now scrutinized as never before by shareholders, the press, Internet sites, blogs, government, employees and other stakeholders. Our Corporate Affairs experts provide our clients with executive counseling and training ..."
  • Government relations - they work "to impact legislation, change regulations, build a grassroots constituency" and enhance business opportunities
  • Crisis management - they help "defuse product recalls, overcome negative publicity and provided clients with “be ready” blueprints to manage problems", issues can be "high-profile litigation, labor unrest, government investigations"
  • Latino marketing[1]

Personnel

Income and employee totals

Rogers Group took in $10,193,045 in net fees in 2006, down 2% from the previous year. The firm has 70 employees. [3]

PR Week ranked Rogers Group as the forty-first largest independent PR agency in the United States in 2008, with 2007 revenue of $8,903,433, a 13% decrease from the previous year's total revenue of $10,193,045. The ranking also notes its staff total of 52 (2006 total: 70), with $171,220 in revenue per employee.[4]

Clients

Some clients:[1]

  • Acura
  • American Honda Motor Co., Inc.
  • County of Los Angeles Department of Public Health Tobacco Education
  • Institute for Myeloma and Bone Cancer Research
  • Los Angeles Auto Show
  • Los Angeles Chamber of Commerce
  • Safeway, Inc.

Contact details

1875 Century Park East
Suite 300
Los Angeles, CA 90067
Phone: (310) 552-6922
Fax: (310) 552-9052
Email: info AT rogerspr.com
Web: http://www.rogerspr.com

References

  1. Expertise, Rogers Group, accessed June 2008.
  2. Management, Rogers Group, accessed June 2008.
  3. "2006 Worldwide Fees of independent Firms With Major U.S. Operations", accessed June 2007.
  4. "2008 Agency Rankings," PR Week, 28 April 2008.