WPGH-53, FOX (TV Station)
|Fake TV News: A CMD Special Report|
|This article is part of the Center for Media and Democracy's special report, Fake TV News: Widespread and Undisclosed.|
Click here to read the report summary.
WPGH-53 is a Pittsburgh, Pennsylvania television station and an affiliate of the FOX television network.
Use of Video News Releases and/or Satellite Media Tours
In the 10pm news bulletin on December 2, 2005 the station incorporated an uncut video news release produced by D S Simon Productions for the Panasonic, Namco and Techno Source on high-tech gift ideas. The VNR was produced for Robin Raskin. 
Response to our Report
- In March 2005, Jeff Alan, WPGH's news manager at the time, said the station's policy was not to use VNRs.
- Now news director at KOIN-TV in Portland, Ore., Alan said yesterday that WPGH never used VNRs sent through the mail, but sometimes the station took reports either from Sinclair or CNN Newsource that may not have been labeled as VNRs.
- "I'm sure this was innocent, and would we have known it was a VNR, we wouldn't have run it," Alan said. "There's a bigger picture question here: These things are getting on the air everywhere because they're not being labeled as for-profit stories. If they're cleverly worded, you don't know they are for a particular product."
FOX53 - WPGH
750 Ivory Avenue
Pittsburgh, PA 15214
News Fax: 412-931-4284
News Line: 412-939-6397
- Audio news releases
- Brand Hype
- Branded Entertainment
- Media releases
- Satellite Media Tours
- Radio Media Tours
- Public Service Announcements
- Video news releases: PR for California's Schwarzenegger administration
- Dennis Roddy, "She's not a reporter -- she just plays one on TV," Pittsburgh Post-Gazette, March 20, 2004.
- Diane Farsetta and Daniel Price, "Fake TV News: Widespread and Undisclosed: A multimedia report on television newsrooms' use of material provided by PR firms on behalf of paying clients", Center for Media and Democracy, April 6, 2006.
- Rob Owen, "Tuned In: Report says WPGH aired video news release last year," Pittsburgh Post-Gazette, April 07, 2006.