WWF and Coca Cola's $20 million Water Deal

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The logo for WWF and Coca-Cola's $20 water 'partnership'. Source: WWF

On World Environment Day 2007, WWF and Coca Cola unveiled a $US20 million deal which it described as a "bold partnership" to "conserve and protect freshwater resources". [1]

Coca Cola and WWF's Announcements

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  1. "The Coca-Cola Company Pledges to Replace the Water it Uses in its Beverages and Their Production: Multi-year Partnership Announced with WWF to Conserve and Protect Freshwater Resources", Media Release, June 5, 2007.

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