The logo for WWF and Coca-Cola's $20 water 'partnership'. Source: WWF
On World Environment Day 2007, WWF and Coca Cola unveiled a $US20 million deal which it described as a "bold partnership" to "conserve and protect freshwater resources". 
Coca Cola and WWF's Announcements
Related SourceWatch articles
- "WWF and Coca-Cola Embark on Water Conservation Initiative", Environment News Service, June 5, 2007.
- "Coca-Cola to spend $20 million on water conservation", International Herald Tribune, June 5, 2007.
- "Coke skips India in its conservation pledge", Press Trust Of India, June 5, 2007.
- Craig Simons, "Countering critics, Coke pledges to conserve water", Atlanta Journal Constitution, June 6, 2007.