Brainstorming documents

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Tobacco industry brainstorming documents:

• B&W Problem Lab- Brainstorming on new high nicotine, low tar products
• B&W Problem Lab. G/W s; Idea- Dealing with marketing dilemmas and predicting future trends in cigarette sales
• Brainstorming II-Brainstorms about future for tobacco industry and society's need for mood-affecting drugs
• Structured Creativity Group Presentation(BAT - competition with glue sniffing, heroin, hard drugs)
• Other Ways To Reach The Target (RJR, 1989 Marketing document)
• Additional Items for Discussion (Philip Morris, National Smokers Alliance)
• Operation Downunder (Philip Morris, secondhand smoke)
• FUBYAS Idea Generation Output (RJR, 1985, "Beer, Clearasil, parents out of town")
• Project Down Under -- Group Presentation to Senior Management Friday, 870626(Philip Morris)
• Other Ways To Reach The Target (RJR marketing document on how to target Dakota brand towards young people)
• Defensive Health Strategy(Philip Morris, 1961, discussing alternative business strategies to use if smoking became linked with disease in the public mind)
• RJ Reynolds Problem Laboratory (Brainstorming ways to make smokers feel good about smoking, e.g., rock cocaine filter,"Fish lips filter")
• New Products - Brainstorm Session(List, B&W, 1987 - items include timed-release nicotine, geriatric brands, self-lighting cigs, scratch-n-sniff ads, nacho cheese flavor, twisted ends, etc.)
• Report Synectics Problem Laboratory April 21, 22, 23 1976 (Lorillard, 1976)
• New Product Ideas (Philip Morris, March 1983)(Cigarette w/ butt you can eat, cigarette designed for black smokers)
• Beneficial additives (about therapeutic additives like breath freshener, anti-anxiety drugs, cold medication, etc.)
• Tobacco company toll-free 800 number questions
• Ideas Generated for the 870000 Concept Study (Philip Morris, 1987, ideas for beneficial designs, making packaging more attractive)
• Cigarette ideas (Brown & Williamson, 1977 - ideas for new cigarettes to appeal to various market segments, e.g., women, health concerned, etc.)
• R. J. Reynolds Tobacco Co. Research & Development Creativity Workshop. September 9, 10, 1992 (Smoker creativity workshop; brainstorming needs in new products, 1992)
• Brainstorming Session: Non-burning Pleasure Article, Confidential, Philip Morris, 1983 - aerosol generation & electrical stimulation

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Additional suggested search criteria: creative ideation, synectics, "structured creativity," novel product meeting