Brent Seaborn is Director of Strategy for the 2008 presidential campaign of Republican former New York City Mayor Rudy Giuliani. "Seaborn was intimately involved in the microtargeting efforts credited with growing the number of Republican votes for Bush in 2004. Seaborn was a co-founder of TargetPoint Consulting, which specialized in microtargeting and data mining."
"In his new role on the Giuliani campaign, Seaborn will be tasked with the construction of a consulting team -- from picking the pollster and the media consultant to organizing the direct-mail operation."
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- Chris Cillizza, "Giuliani Hires E-Campaign Expert," The Fix Blog/Washington Post, January 22, 2007.