Carolyn J. Levy

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Carolyn J. Levy, Ph.D. is a long-time Philip Morris behavioral research scientist who has intimate knowledge of smoker behavior, psychology and Philip Morris's addiction studies. She studied and reported at Philip Morris on smoker psychology from 1974-1975. Carolyn Levy studied the role of nicotine in reinforcing smoker behavior in 1976.[1] Levy also has knowledge of the importance of the youth market to future cigarette sales. In a March 31, 1981 Philip Morris report Levy wrote,

"Today's teenager is tomorrow's potential regular customer...The smoking patterns of teenagers are particularly important to Philip Morris." [2]
Carolyn J. Levy, Ph.D.

Levy was appointed Assistant Director of Consumer Research at Philip Morris in 1988; Senior Vice President of Marketing and Sales Information in 1995. She specialized in marketing and sales of Marlboro, and analyzing the youth market for Philip Morris. In 1998, PM appointed Ms. Levy to the position of Senior Vice President of Philip Morris's youth smoking prevention programs, a position she held from 1998-2002.


Carolyn J. Levy, was born in Albuquerque, New Mexico and graduated from the State University of New York (SUNY) Albany in Albany, New York with a bachelor of arts degree in psychology in 1969. Ms. Levy received a Ph.D. in psychology from SUNY Albany n 1973.

Prior to joining Philip Morris U.S .A., she served as a Postdoctoral Fellow at Florida State University from 1974 to 1975. Ms. Levy joined Philip Morris U.S.A. in 1975 as Research Scientist. In 1980, she was appointed Senior Research Scientist. The following year she was appointed Manager of Commercial Development. She was named Manager, Product Evaluation, Research and Development in 1984. Ms. Levy served as Assistant Director and Director, Consumer Research from 1986 to 1991. From 1991 to 1993 she served as Director, Planning and in 1993 was appointed Vice President, Planning. She had was Senior Vice President of Marketing and Sales Information for Philip Morris U.S.A. since December 1994.[3]

Ms. Levy has intimate knowledge of nicotine addiction programs. She is a friend of former PM employee William Anthony Farone's wife.(PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996)

Dr. Levy worked for Philip Morris Research Center at Box 26583, Richmond, Virginia 23261 in 1975. [Butler 2021648905-13, (P.O.)] Levy has done or has knowledge of the analysis of the youth market.(Source: Multi-State Deposition Team - Identified Individuals May 9, 1997)


  1. Plans....C. Levy Report. Levy, C. 1976. Philip Morris Bates No. 1003293201/3205
  2. [ Young Smokers Prevalence Trends, Implications, and Related Demographic Trends 8102] Report. Daniel HG; Johnston ME, Levy C. March 31, 1981. Philip Morris Bates No. 1003636640/6688
  3. Carolyn J. Levy Biography October, 2001. Levy, CJ. Philip Morris Bates No. 2085320111

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