Cash-roots

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This article is part of the Center for Media & Democracy's spotlight on front groups and corporate spin.

The term cash-roots was apparently coined by Allan Schnaiberg in a book "analyzing the opportunities and constraints on local environmental action." [1]

In 2009 Lisa Graves used "cash-roots" to refer to astroturf operations that pose as grassroots movements but are fueled and organized by money and PR and lobby expertise from well-funded corporate and political interests. [2]

Articles and resources

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References

  1. Kenneth A. Gould, Allan Schnaiberg, Adam S. Weinberg; Local Environmental Struggles: Citizen Activism in the Treadmill of Production; Chapter Title: "Recycling: Organizing Local Grass Roots around a National Cash-Roots Policy"; Cambridge University Press; July 13, 1996
  2. Lisa Graves, "Cash-Roots, Manufactured Anger, and Hot Air over Health Care", PR Watch, Center for Media and Democracy, August 17, 2009.

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