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Scott Adams, creator of the satirical comic strip Dilbert, coined the word confusopoly in his 1997 book The Dilbert Future.

Adams defines a confusopoly as "a group of companies with similar products who intentionally confuse customers instead of competing on price".

Examples of industries in which confusopolies exist (according to Adams) include telephone service, insurance, mortgage loans, banking, and financial services.


  • Scott Adams, The Dilbert Future: Thriving on Business Stupidity in the 21st Century (New York, NY: HarperBusiness, 1997, pp. 159-163).

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