Daniel McSweeney

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Biographical Information

"A health foods industry journalist since 1984, Dan was the Editor and Associate Publisher of Whole Foods magazine prior to founding VRM, and has been in business magazine publishing since 1980. Dan has reported extensively about the health and natural products industry. He is a 1980 graduate of Rutgers University with a bachelor of arts degree in Journalism and Political Science." [1]


  • Owner and President of VRM, Inc.

Resources and articles

Related Sourcewatch


  1. Vitamin Retailer Staff, organizational web page, accessed January 19, 2013.