Emma Thomas

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Biographical Information

Emma joined YouthNet "in February 2010, as Communications and Marketing Director, responsible for building YouthNet’s reputation and ensuring young people know about our great services. She was appointed as Chief Executive on 1 April 2011. Her career began in the jungle of Nepal, tracking tigers on elephant-back and convincing wealthy guests that the jungle was ‘perfectly safe’; despite prowling tigers at night, cobras inside their tents and the odd charging rhinoceros! Moving to a more conventional career in corporate and marketing strategy, she worked for the WH Smith Group, helping amongst other things, to overcome Board sceptics who didn’t believe online shopping would ever take off! Then at a consultancy, developing brands and new products for the likes of GlaxoSmithKline, Nestle, Barclays and Bulmers.

"She has since led the marketing and communications for major brands, including freelance stints with Shelter and Tate Britain, as well as the last 8 years at the BBC. Highlights there include: being paid to go to Edinburgh Fringe and Glastonbury, working with various comedians to promote Radio 4 comedy, launching new digital radio stations and leading award winning on and off air campaigns. Most recently, she was Head of Marketing in the Future Media & Technology team, responsible for an eclectic mix of bbc.co.uk, BBC mobile, BBC Learning and adoption of digital marketing across the organisation." [1]


Resources and articles

Related Sourcewatch


  1. YouthNet Team, organizational web page, accessed February 2, 2013.