Feedback Plus is an Australian marketing research firm based in Northmead, New South Wales, that gathers consumer data through venues like interviews, focus groups, and taste-testing.
In January 2008, Feedback Plus was found to be engaging in a free cigarette sampling program in which participants were supplied with up to 200 free cigarettes per week and paid $50 per survey filled out about the cigarettes. The company received a reprimand from the Australian Federal Health Service and ended the program. While the cigarette packets were unbranded one of the recipients was "later told the cigarettes were the brand Peter Jackson, which is manufactured by Philip Morris(PM). PM denied any links with the company. Feedback Plus director, Paul Squires, would not comment to "safeguard the confidentiality" of any dealings with the Government or his clients.
Most forms of tobacco advertising were prohibited under Australia's Tobacco Advertising Prohibition Act 1992.
PO Box 7401
Baulkham Hills Business Centre, NSW 2153
Phone: 1300 88 33 88
Articles and Resources
- Bellinda Kontominas, "Firm Doling Out Free Cigarettes", Sydney Morning Herald, January 9, 2008.