The Gallup Poll is the opinion polling division of the The Gallup Organization. Dr George Gallup founded the Gallup organisation in 1935 after having worked as market research director for the advertising agency, Young & Rubican.
As founding principle of Gallup was that the company would not undertake polling on behalf of special interest groups or political parties. "Although Gallup has typically conducted its polling activities in collaboration with various media organizations and, on occasion, with worldwide associations and academic institutions, these polls have always been carried out independently and objectively," it states on its website. 
Related SourceWatch Resources
Gallup Poll Links
- "Frequently Asked Questions", accessed July 2006.
- Frank Newport, Lydia Saad, David Moore,
"How Are Polls Conducted", Extracts from from Where America Stands, John Wiley & Sons, Inc, 1997. (Pdf)
- "Gallup Brain", (This is a searchable archive of 70 years worth of Gallup Polls).