Good-for-you products is how food companies distinguish from and place on a higher plane than the Better-for-you products. PepsiCo, for example, defines Tropicana orange juice and Quaker oatmeal, a subsection of its Smart Spot products as "actively good for you," as compared to "better-for-you" products like Diet Pepsi and Baked Lays.
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- Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 326