On March 27, 2005, Prof. Juan Cole replied to an absurd, malicious, article appearing in the smearing FrontPage website, and Cole seemed to coin a new term: GoogleSmear. In his words:
- The Google search has become so popular that prospective couples planning a date will google one another. Mark Levine, a historian at the University of California Irvine, tells the story of how a radio talk show host called him a liar because he referred to an incident that the host could not find on google. That is, if it isn't in google, it didn't happen. (Levine was able to retrieve the incident from Lexis Nexis, a restricted database).
- It seems to me that David Horowitz and some far rightwing friends of his have hit upon a new way of discrediting a political opponent, which is the GoogleSmear. It is an easy maneuver for someone like Horowitz, who has extremely wealthy backers, to set up a web magazine that has a high profile and is indexed in google news. Then he just commissions persons to write up lies about people like me (leavened with innuendo and out-of-context quotes). Anyone googling me will likely come upon the smear profiles, and they can be passed around to journalists and politicians as though they were actual information.