This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.
KOOL 10s This Brown & Williamson (B&W) marketing document proposes that B&W start selling KOOL King cigarettes in packs of 10 cigarettes addition to the usual-size pack containing 20 cigarettes. The writer proposes B&W sell the smaller packs for about half the price of a full pack. The target market for this proposal is lower-income or unemployed young adult black males. The rationale for selling cigarettes in a 10-packs is that it:
Will generate purchase when target audience suffers greatest financial need (just before the next pay check/government check arrives.)
Title KOOL 10 S
Author A.G. Forsyth
Type MEMO; CORRESPONDENCE
Collection Brown & Williamson